Description
For this product, we not only created a color scheme for the product line, but also developed custom illustrations to represent each flavor. As there are many new soy beverages entering the market, this product needed to be appealing and recognizable on store shelves. In addition, the unique packaging shape provides another level of appeal and functionality. An 8 panel direct mail piece was also created to promote this new entry into the soy beverage category.

Client:
Jump Company

Project:
Package Design + Direct Mail